Krishnamurthy N

Benefits of Adopting Multichannel Marketing in Pharma
Background: It all started in March 2020 and it is now Jan 2022. We still can’t declare the COVID pandemic...
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India’s B2B product industry needs support from Indian global corporates
Some time back, Chairman of the NASSCOM Product Council was quoted as saying: We are at a big point of...
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India’s B2B product industry: Requisites for success
Recently, Chairman of the NASSCOM Product Council was quoted as saying: We are at a big point of inflection. Products...
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Do you have Multiple Specialities, and yet a “one-size fits all CRM” probably meant for Primary Care?
I had a visitor the other day: head of a company that has a few specialty business divisions, including Oncology....
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Why should a Pharma Company work with a Specialist CRM Vendor?
I have been associated with the Pharma industry globally, for a number of years now, as the CEO of a...
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Going beyond CRM to an SFE Solution
In the Pharma industry, when it comes to software solutions, I have seen these two terms, being used interchangeably. Is...
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Get more out of your CME s
Governments all over the world are increasing the regulatory aspects governing ethical promotion of pharmaceutical products to healthcare professionals. It...
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Comprehensive Doctor Engagement is the way to go
There is so much talk of Digital Customer Engagement and Alternate Customer Engagement channels these days. It makes me wonder...
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Do we need to Integrate Coaching and E-Learning, for Medical Reps?
I was recently asked by a National Sales Manager of a Pharma company, a question that I have been pondering...
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What CRM options should Indian Medical Devices Companies look for?
Over the last several years, I have had close connections with Indian Medical Devices and Pharma industries. While Pharma industry...
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