Krishnamurthy N

Wave 3 CRM Solutions for Pharma: It is all about Benefits
It is not often that we can talk about waves of automation that come in such quick succession. That is...
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Are US Pharma Companies set to Optimize Investments in CRM Software?
US Pharma industry has always been open to adopting state of art technology solutions to improve sales force effectiveness. Many...
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Should Pharma Companies prepare better for UCPMP?
UCPMP, (Uniform Code for Pharmaceuticals Marketing Practices) is a subject that has been around for over one and a half years...
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What do Large Indian Pharma Companies look for in a CRM Solution?
Introduction Any large IPA (Indian Pharmaceutical Alliance) company is usually equivalent to the size of 10-15 mid- sized pharma companies...
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Tracking only “Effort” of MR s without tracking “Results” in a CRM Software is like Batting without looking at the Score
I have seen many CRM solutions that Pharma companies are using – including some popular global solutions that MNC s...
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Is there a need for “Wave 2” CRM Automation in the Pharma Industry?
Before I pose this question, the first thing to clarify is: What is Wave 1 automation, and what do I...
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Why CLM is not equal to E-Detailing
Closed Loop Marketing or CLM has become the latest fad in the pharma industry around the world. More so because...
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