Priya R

How to design an Omni Channel ‘Call Plan’
With higher competition and changing preferences in the mode of interactions, it has become a big challenge for the pharma...
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Application Programming Interface(API) In System Integration
An Application Programming Interface (API) is a way for two or more computer programs to communicate with each other. It is a type...
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Artificial Intelligence (AI) in Pharma sales and marketing
Artificial intelligence (AI) is intelligence demonstrated by machines, as opposed to the natural intelligence displayed by animals including humans. AI research has been defined as...
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Robotic Process Automation (RPA) in Pharma Sales and Marketing
Introduction to RPA What is RPA? The process of Automating Business Operations with the help of virtual robots(bots) to reduce...
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Security and Pharma CRM/SFE
Before I expand on Security aspects of a CRM/SFE application, let us look into some basic questions. Security – What...
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Is there a need for differentiation for Specialty Division in a CRM Solution?
From our experience of being in the Pharma CRM domain for the last 8-9 years, it has made us realize...
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