Comprehensive Doctor Engagement is the way to go
There is so much talk of Digital Customer Engagement and Alternate Customer Engagement channels these...
CRM- for Distributor Driven Pharma Markets
Pharmaceutical distributors play an important role in medicine supply chain through their medical distribution centers....
Do we need to Integrate Coaching and E-Learning, for Medical Reps?
I was recently asked by a National Sales Manager of a Pharma company, a question...
What CRM options should Indian Medical Devices Companies look for?
Over the last several years, I have had close connections with Indian Medical Devices and...
Wave 3 CRM Solutions for Pharma: It is all about Benefits
It is not often that we can talk about waves of automation that come in...
Are US Pharma Companies set to Optimize Investments in CRM Software?
US Pharma industry has always been open to adopting state of art technology solutions to...
OLAP Cubes For Sales “MIS” In Kea
Definition of OLAP cube: Refer Usage of OLAP cube for Sales MIS in Kea: We used cubes...
Should Pharma Companies prepare better for UCPMP?
UCPMP, (Uniform Code for Pharmaceuticals Marketing Practices) is a subject that has been around for over...
What do Large Indian Pharma Companies look for in a CRM Solution?
Introduction Any large IPA (Indian Pharmaceutical Alliance) company is usually equivalent to the size of...
CRM Tools for Phamaceuticals – A Perpetual Evolution Story
Implementation of CRM tools as a strategy has evolved beyond just capturing daily call activities....